Why did we pick the name Gumption?
Gumption gump-tion \'gem(p)shen\n-s[origin unknown]
1: shrewd common sense < the business ~ that comes from experience > blended initiative, resolution, and effort < the ~ to defend the position against odds > 3a: the art of preparing painters' colors b: megilpsyn - see sense

Because the definition fits! 

When was the last time one of your advertisers informed
you that they reached a goal, that's important to you?

 Maldenhomepage.com
has reached it's primary goal
we have become the #1 Go-To Place in Malden
for all types of valuable information *
That must mean we helped you reach one of your goals
Continual, cost effective exposure

Now, with additions and enhancements

• YOU are more accessible to your target audience, everyday- all year long
• YOU are hyper linked within the highest volume local site, everyday- all year long
• YOUR advertising dollars have created permanent visibility, everyday- all year long
• STAY competitive and highly visible, everyday- all year longNot the local or regional newspapers

Because no other media has achieved our level of daily readership

• Not the local telephone books
• Not Coupons, Direct mail - flyers or postcards
• Not Television spots or even Regional websites

Planning a successful marketing strategy in today's world is a horse of a different color. What worked yesterday may not work today. We are all in the same boat and the attached guide provides an overview of the costs of reaching new customers.